New Book American Farming Culture and the History of Technology Now Available for Purchase!
The enthusiasm for renewable energy in the rural Midwest of the United States reveals valuable insights about people’s interactions with technology. This chapter argues that unarticulated identities held by technological users affect the outcome of energy transitions. Discourse analysis of farmers, policymakers, and business leaders demonstrates that unexpressed identities underlie rational arguments offered to justify the acceptance or rejection of energy technologies.
This article argues that farmers’ welcoming of wind turbines in rural landscapes of the American Midwest is only a recent expression of an ultramodern rural identity. The article suggests that one factor impacting the growth of clean energy technologies is how they fit into historically-formed discourses and identities.